Manage client’s expectations
Always aim to manage the expectations of your potential clients before you decide to pledge to be their official wedding photographer. Although it may seem a bit scary to approach the idea at first, what you can be quite rest assured of is the fact that in the end, this is something that seriously deserves some patience and some attention because there are so many things that you will need to go over with them. First and foremost, you need to tackle the issue of money.
Concisely discuss the different packages you have and the corresponding prices.
Explain the details as well as the items included in them and make it a point to really let them know the amount of work that goes behind these services. If you will be able to put it up in terms of work hours, then you should go ahead and do so. More often than not, probably because they are working on a budget, potential clients will try to haggle you for the price of your services. You need to stick to what you have initially quoted because this is something that you have already more or less calculated. There is no point in taking a wedding assignment with a lowered and haggled pricing and you end up on the negative for the overhead costs. It is simply not worth it at the end of the day. Instead, let your clients understand the value that goes into your services which will justify why the prices are like that.
There are also some clients that have some fairly unrealistic demands from the wedding photographer that they would like to hear. You need to be the voice of reason when it comes to instances like these. If what they are asking for is not possible, tell them straight out that it’s not and make it a point to really explain to them why it’s not possible when it all comes down to it. You need to put up reality checks for your clients from time to time so that you don’t end up being pressured into providing them things and services which are beyond the scope of what a Suffolk wedding photographer should be providing for them at the end of the day.
Discuss the timeline as well.
Your clients may ask for instantaneous results but they want the photos to be completely touched up. That is not possible of course before you have to spend time with the photoshopping and the like. Again, it all zeroes back to how you explain it to your clients and to how you break it all down to them.
Always keep your word.
Once you are able to manage their expectations, make sure that you will be able to follow through on all of the things that you have promised. Keep your word and stick to it as much as possible. Don’t allow circumstances to get in the way. You need to build up your brand as a reliable and reputable Suffolk wedding photographer at the end of the day.