All the Words in Your Site Matters

seo for photographersLots of photographers who set up their own site are often uninformed of important things they should do to improve their SEO. SEO for photographers are different in that they post lots of pictures and media on their sites. This means that there are fewer chances to put in words that do not seem spammy, yet rank high in the search index.

Thus, it is important photographers pay attention to all words on their site. And when we say words, that include naming, tagging, the description box, everything; they all have rules you need to pay attention to. This is important because apparently, many photographers are lacking a lot in this aspect, causing their website to be just another photography site under Google’s index.

The purpose of setting up a site is to help people find you online and lots of other people are also thinking of the same thing. But with Google, it’s more than just using the same keyword over and over again on every page.

1.    Name of files

Many people don’t bother with renaming their pictures. They simply let IMG12354678 to be posted up their site. This name makes no sense to Google and the picture won’t be shown anywhere when people search for images. Probably down there somewhere.

Name it with a keyword that you wish to be linked to your site. Or name it with the name of the venue where you shoot at. Or name it with the type of photography or venue, such as fine art photography or hotel photography. But it is important to not name every single file with the same keyword included in them.

2. Naming your URLs

Your site will separate pages for albums, galleries, blogs, pricing, and stuff. Have you ever paid attention to how they appear in the address bar? The address bar is where you see the link of the site in form of ‘https://’.

Google loves words that make sense and they don’t read any further than a few words, so keeping it simple is important. For example: https://www.yoursite.com/albums is an easy way for Google to know that this must have something to do with albums, pictures, and photographers.

Another important thing is naming the page with words that make sense. I have seen people stuffing a bunch of keywords that make no total sense as the name of their page. That kind of thinking will damage your site’s reputation and Google’s system is also constantly developing to get rid of such sites.

3. Tagging and ALT description

Put to use the testimonials of the bride and groom who had their pictures taken in there. That’s one SEO for photographers in the wedding field. At the same time, you should not have the same keyword in each description. Keyword density is no more a thing, as long as you keep it natural and moderate. Google considers content above 300-500 words as good sites and only having a high percentage of density will kill you.

4. Read a bit of SEO every day

It’s a very big thing, but SEO will affect your site in a very bid way, too. Knowing how to optimize the pictures that you’ve captured to be seen by everybody that wants to see them is important. Especially because Google relies heavily on words, so it’s good to learn a bit every single day on how to improve your site.

Business Essences Photographers Should Know: The Online World

seo for photographersIt is not surprising for photographers to have little knowledge about setting up websites, marketing it and understanding the world of SEO. There’s so much coding and IT terms to understand, and so little time left to really devote to what you do; taking pictures.

That is why these 5-minute guide aims help you photographers understand and get started with raking the rank of your site and driving traffic to you!

Why I Should Even Build a Site

Every business today virtually exists on the internet, whether they provide complete or part of their service on any platforms. The internet is no more a luxury; it’s a staple for the urban residents and necessity to search for information.

How important is it for photographers these days? It might as well be the reason that half the clients you have today actually called you and came to consult with you.

Time saving

The site is a time-saving method for them to find you and your portfolios. You can upload as many pictures as you want for your customers’ references. They don’t have to spend the extra hour and effort to come and visit you personally to see your portfolios.

Contact information

E-mail is another great information you can always put up. By letting your customers to immediately fill in a request there, you can arrange a date to chat promptly.

About the site

Building a site

There’s a lot of methods to build your own site. That’s the first thing you should know. But the most used way is through WordPress, a platform that allows its users to customize, add features and create their own site at ease.

Next step is to have a host. If you don’t know where and who to look for, WordPress has featured several great hosts that you should try. These hosts are experts in what they do. They ensure safety, security and updated themes, plugins as well as design to make your site remain functional and appealing.

And the most important part is content! Please do check out PhotoProSEO as this website is constantly updated and provides feedbacks to teach SEO for photographers. The company understands the peril that so many photographers have zero ideas that there are tons of ways to improve their sites ranking!

Regarding SEO

Pareto was a famous engineer who created a philosophy (which was backed by evidence) that 80% of the results comes from 20% of your effort. This means that there’s so much more than simply taking a bunch of pictures and uploading them!

Words – this is your marketing

If word-of-mouth is one of the strongest marketing strategies in the real world, then typed words are in the virtual world. You start your search with a few words. Those few words are the biggest determinants of ranking your site.

Plugins

These are small apps that help add value and give you various tools and features to optimize your site. YoastSEO, for example, is a plugin that helps decide the best keyword you should use to boost your rank among many other features.

Get someone Pro!

It takes time to fully operate your site with perfect SEO. Getting experts to help you will save those time for you to focus on what you do! On the other hand, you’ll have people who are dedicated to taking care of your site. Again, check out the mentioned site as they provide the necessary service to handle this part of your business professionally.