Lots of photographers who set up their own site are often uninformed of important things they should do to improve their SEO. SEO for photographers are different in that they post lots of pictures and media on their sites. This means that there are fewer chances to put in words that do not seem spammy, yet rank high in the search index.
Thus, it is important photographers pay attention to all words on their site. And when we say words, that include naming, tagging, the description box, everything; they all have rules you need to pay attention to. This is important because apparently, many photographers are lacking a lot in this aspect, causing their website to be just another photography site under Google’s index.
The purpose of setting up a site is to help people find you online and lots of other people are also thinking of the same thing. But with Google, it’s more than just using the same keyword over and over again on every page.
1. Name of files
Many people don’t bother with renaming their pictures. They simply let IMG12354678 to be posted up their site. This name makes no sense to Google and the picture won’t be shown anywhere when people search for images. Probably down there somewhere.
Name it with a keyword that you wish to be linked to your site. Or name it with the name of the venue where you shoot at. Or name it with the type of photography or venue, such as fine art photography or hotel photography. But it is important to not name every single file with the same keyword included in them.
2. Naming your URLs
Your site will separate pages for albums, galleries, blogs, pricing, and stuff. Have you ever paid attention to how they appear in the address bar? The address bar is where you see the link of the site in form of ‘https://’.
Google loves words that make sense and they don’t read any further than a few words, so keeping it simple is important. For example: https://www.yoursite.com/albums is an easy way for Google to know that this must have something to do with albums, pictures, and photographers.
Another important thing is naming the page with words that make sense. I have seen people stuffing a bunch of keywords that make no total sense as the name of their page. That kind of thinking will damage your site’s reputation and Google’s system is also constantly developing to get rid of such sites.
3. Tagging and ALT description
Put to use the testimonials of the bride and groom who had their pictures taken in there. That’s one SEO for photographers in the wedding field. At the same time, you should not have the same keyword in each description. Keyword density is no more a thing, as long as you keep it natural and moderate. Google considers content above 300-500 words as good sites and only having a high percentage of density will kill you.
4. Read a bit of SEO every day
It’s a very big thing, but SEO will affect your site in a very bid way, too. Knowing how to optimize the pictures that you’ve captured to be seen by everybody that wants to see them is important. Especially because Google relies heavily on words, so it’s good to learn a bit every single day on how to improve your site.