Having a website is one goal a photographer should work towards.
A website provides you with the avenue of displaying your works. It also contains contact information which potential clients can reach out to you. Also, it improves the visibility of your business especially when individuals make a search for photographers within a certain region.
From the visibility gotten from search engines, potential clients are directed to your website and this improves traffic. Traffic on your website means you have sales leads which can turn to potential customers. Therefore, if you aim to make a career for yourself out of photography, one thing you should look at is owning a website.
One of the platforms which you can turn to for a website is WordPress. You can either get a domain name and host your site on WordPress or you can go with the free domain. Free domain does not actually represent professionalism so it is better to purchase one yourself.
To help you manage your WordPress site better, we have listed out some tips on WordPress support for photographers:
Relying on visibility on Google alone will not get you a lot of traffic. Another method you can utilize to generate traffic to your site is by creating backlinks. A backlink is generally a link from another website to your site. When it comes it building backlinks, it is not only about the quantity but the quality. Simply getting a backlink on a popular site is way better than 50 links on unaccountable sites.
In marketing, one thing you have to realize is that content is very important. Content is what your sales leads will interact with before thy decide to eventually be customers. Basically, all you need to know about WordPress support for photographers heavily evolves around the content you are able to produce.
On a photography website, it is highly likely that one of the most featured contents will be image you cannot just leave guests with images to interact with. You have to think outside the box for other methods to engage the customers. The content you have on your site should not be there just to keep it active. It must have a purpose.
Do not duplicate your pages
If you visit some WordPress sites, you will notice that some of the content appear to be the same the only thing different are the keywords which were changed so as to improve the chances of ranking for different search queries. In the past, this was a method a lot of website owners used to improve their rankings but now, the search algorithm has changed and website owners get penalized for doing things like this.
Your content needs to be fresh and original and add a certain value to the visitor. Even if the site you own does not get penalized, visitors might leave the site with a bad impression of your business if they find out that most of the content on your page are the same.
For more on WordPress support for photographers, visit myphotocto.com.